Meet Joanna | Feldheim Va

With over 30 years of business experience, I bring a unique blend of skills to my VA practice— as a designer, manager, problem solver, creator, marketer, and researcher.

My background spans both corporate settings as a creative director in the NY metro area as well as running a successful boutique firm.

As a Virtual Assistant, I provide a wide range of services, from general administrative support to technical and creative solutions. Small businesses rely on me as their part-time support, helping them streamline operations and stay organized. I am solutions-driven and always find a way to help, whether tackling challenges myself or referring trusted experts.

Based in Montclair, NJ, I serve clients both locally and globally.

And beyond work, I enjoy matcha, Iyengar yoga, and working with clay. I have a deep love for Mexico and cherish time with my two kids and my cat, Mao.

I really like my job.

Career highlights

Creative Director

Worked in the NYC design services industry with renowned firms such as Gerstman & Meyers, Landor, and Desgrippes Gobé, focusing on strategic branding and CPG for brands including Coca-Cola, IBM, and The Limited Corp.

Small Business Owner

Launched Lab Inc., a boutique design studio in Montclair, NJ, catering to the luxury goods market, with clients such as TAG Heuer, Bulthaup,

H. Stern, and Sidney Garber.

Color Consultant

Specialized in architectural color, creating custom color palettes and décor accents for private residences and public spaces, including yoga studios, psychology suites, and real estate projects, with expertise in Farrow & Ball and Benjamin Moore.

Passion Project

Founded The Priti Collection: Tools for an Enlightened Life—a lifestyle brand bridging the integration of your yoga practice, work, and play, from Mantra to Midnight.

Humanitarian Effort

Created a humanitarian initiative, Sharing the Warmth, providing blankets to those in need. Beneficiaries included Kids of Kathmandu, NYC Rescue Mission, Toni’s Kitchen, St. Luke’s Episcopal Church— supported through funding, volunteering, and blanket donations.

Virtual Assistant

Solo entrepreneurs and small businesses hire me as their part-time virtual assistant— offering a wide range of services, from general administrative support to technical and creative solutions.

Testimonials

DeMane Davis,

Executive Producer/Director Treatment for “FOUND”

“I first met Joanna in NYC when she was a Creative Director at DeGrippes Gobé.

I came to know her as an prolific idea generator who can devise concepts as well as compose them while executing practically at every budget level. When I landed my first pilot TV episode and needed to convey the style and look of the show to the studio executives and network, I called her immediately. Joanna helped me craft a presentation that gave everyone a clear understanding of what I wanted to achieve. My TV series was picked up and greenlit for a second season. “Found”, starring Shanola H. and Mark Paul G., is on Peacock, NBC. I have no doubt that my success is due, in part, to Joanna’s amazing design sense, great taste and dedication.”